In Defense of the Email Newsletter

Jan 31, 2019

Toward the end of 2018, I deleted all social media apps on my phone. My cold turkey approach—no Facebook, Twitter, Instagram—was liberating. My iPhone’s weekly screen time reports were way, way down, and I read more books and worked on self-improvement tasks. I certainly didn’t miss Grandma’s political posts or those creepy Instagram ads appearing between pictures of acquaintances having more fun than I was. But I noticed I was completely out of the loop about some of my favorite things—updates from musicians, friends, and sports teams I support. This begs the question: How can you keep up with what you love without selling your soul to the social media overlords?

I went old school and re-subscribed to email newsletters. I admit that I had written these off long ago since most of them were carbon copies of social media posts. But that’s the beauty of it! You get all that delicious content without the noise!

Companies know email newsletters work. Even if open rates are relatively low, the returns on newsletters are high because you made the decision to receive them. Newsletters are packed with great content about the things you enjoy to keep you coming back and supporting the business.

Think about ten topics or companies you really want to know about and subscribe to their newsletters. Then delete or prune your social media apps. OK, I caved and reinstalled Instagram, but I unfollowed all “content” style accounts. My feed now shows me real-life friends I can check in on when I want. I also added a screen time notification that alerts me when I’ve spent more than five minutes on the app.

Now you’re well on your way to a healthier you with no more FOMO (fear of missing out)! Pick up the phone and call your mom. It means a lot more than a thumbs up on a recipe she shared on Facebook. Let’s show social media who’s the boss!

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